Topic 02 · Reduce uncertainty
Use research to make a decision, not just to produce more notes.
Find out what users need, test the riskiest assumptions, and decide what is worth building.
16 articles
Common questions
01
Which user problem is important enough to solve?
02
What assumption could invalidate the idea?
03
What evidence is sufficient for the next decision?
Recommended reading
It covers the basics. The articles below explore related questions in more detail.
A good place to start
01
Filed under
User research · Discovery
Size a product opportunity with a worked example and free Excel template. Compare reach, problem incidence, capture, and value using explicit assumptions.
12 min read
02
User research
Build evidence-backed user archetypes that expose meaningful behavioural differences, improve product trade-offs, and stay useful after the workshop.
Continue03
Validation
Turn hidden product beliefs into an evidence plan: identify what must be true, rank assumptions by risk, and test the one that controls the next commitment.
Continue04
User research
Plan a concept validation test with a practical process, a hypothetical B2B example, and a copyable brief. Observe behaviour and define the next decision.
Continue05
Discovery
Use nine decision-focused questions to expose product risk, choose credible evidence, and make discovery change what the team does next.
ContinueMore on Discovery & Validation
11 more articles
01
Discovery
Plan B2B discovery across users, buyers, administrators, security, procurement, and economic owners without treating one voice as the customer.
02
User research
Turn qualitative product research into bounded, challengeable claims by tracing decisions through sampling, analysis, counterevidence, and limits.
03
Validation
Turn product hypotheses into competing explanations, discriminating evidence, explicit decision rules, and learning that survives an inconclusive result.
04
User research
Choose coaching, instruction, advice, constraint removal, or review based on decision stakes, authority, and the judgement the work must develop.
05
User research
Build a customer problem model from recent cases, role-aware recruitment, competing explanations, and evidence that changes the next product decision.
06
User research
Build feedback loops that preserve context, route risk, connect signals to decisions, respond without false promises, and verify the underlying problem.
07
User research
Plan, conduct, and analyse user interviews as bounded evidence: connect the decision, sample, questions, observations, interpretation, and limitations.
08
User research
Run continuous research as an evidence flow: prioritise open decisions, control research WIP, cover missing users, expire stale findings, and change work.
09
User research
Include user feedback in product decisions without turning requests into votes: map representation, type the evidence, preserve conflict, and record judgement.
10
Discovery
Choose product discovery methods by the uncertainty they can reduce, the decision they support, and the claims their evidence cannot justify.
11
User research
Turn unsolicited feedback into decision-ready evidence without treating feature requests as requirements, losing context, or creating roadmap promises.